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25 Mar 2026
What Are WhatsApp Utility Messages? Use Cases & Examples
WhatsApp Utility Messages let you talk to customers about things they actually care about — their order, their appointment, their payment — at a fraction of the cost of marketing messages. This guide breaks down what counts as “utility” under Meta’s rules, real template examples across six industries, and how to write messages that get approved the first tim
WhatsApp Utility Messages let you talk to customers about things they actually care about — their order, their appointment, their payment — at a fraction of the cost of marketing messages. This guide breaks down what counts as “utility” under Meta’s rules, real template examples across six industries, and how to write messages that get approved the first tim