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02 Sep 2026
Types of RCS Messages: Transactional vs Promotional (2026)
RCS messages split into two types by intent: transactional messages the customer is expecting, and promotional messages that prompt an action. Compare both, plus the four capability tiers, with a decision tree for Indian businesses.
RCS messages split into two types by intent: transactional messages the customer is expecting, and promotional messages that prompt an action. Compare both, plus the four capability tiers, with a decision tree for Indian businesses.